We wanted to create a home for that community to discuss what they were doing. “We spoke to the developer community on Roblox. It dared to let the developer community on Roblox take the lead. Instead, it brought the gaming community into the creative process. Duolingo did not opt to build its offering and push this on to a new audience. As a brand that offers a gamified way to learn a language, there are few better platforms to experiment with than one that allowed Duolingo to explore games in a completely new way. Its metaverse launch allowed it to expand to this new audience base. Measure brand love, metaverse visits, and premium-sign ups to gain a holistic view of performanceĭuolingo had not previously targeted the developer community or the young gaming audience.
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